We are TF/G.
Designed boutique, driven impact. Strategic PR that sparks your next move.
We’re here to make you stand out.
TF/G is your full-service strategy and communications partner, representing talent across TV, film, theater, sports, books, and the digital space. We create custom publicity campaigns that match your one-of-a-kind story, blending bold, creative ideas with smart, forward-thinking execution. With deep industry expertise and strong connections across the media landscape, we ensure your name is heard loud and clear.
What makes us different? We keep it boutique and personal. Every client gets our full, senior-level attention and a sharp, unified strategy. We take a 360-degree view of your career, understanding your current needs while envisioning your long-term goals. We pack a powerful punch - focused, agile, and delivering premium service with maximum impact. That means smarter campaigns, bigger results, and your story leading the way.
From full-scale campaigns to flexible, on-demand support, we’ve got your back at every career step. With TF/G, your story keeps moving in the right direction - fresh, fierce, and firmly forward.
Our / Founders
NICOLÉ DIAZ
Nicolé Diaz is a veteran publicist and creative strategist with two decades of experience shaping the careers of actors, filmmakers, and storytellers across film, television, and digital media. Known for her sharp instincts and hands-on approach, she specializes in talent publicity and multimedia marketing campaigns that amplify visibility, drive narrative, and position clients for long-term success.
A graduate of UCLA with both an MBA and a Bachelor’s degree in Fine Arts, Nicolé began her career as a designer, working with global brands including Coca-Cola, Absolut Vodka, and Microsoft before transitioning into entertainment PR—a space that allowed her to merge creativity with strategy.
Throughout her career, Nicolé has guided emerging and established talent alike through pivotal career moments, including award campaigns, festival premieres, and film releases. Her work has supported over $3 million in fundraising for nonprofit organizations, reflecting her commitment to using storytelling and publicity for social impact.
Nicolé also serves on the board of El Cine, a nonprofit dedicated to making film education accessible and cultivating Latinx voices in entertainment through screenings and conversations with leading filmmakers.
ANANDA FRIEDMAN
Ananda Friedman is a creative director and strategist with over 15 years of experience supporting talent and brands across TV, Film, and digital media. Known for her multifaceted expertise and collaborative approach, she excels at crafting visual identities, managing complex productions, and creating campaigns that drive authentic growth.
Watching her mother paint custom costumes for rock stars and Hollywood’s elite sparked Ananda’s lifelong fascination with artistry, collaboration, and the transformative power of creative expression. A natural storyteller with a global perspective, she spent her formative years traveling the world - an experience that deepened her appreciation for culture, connection, and visual communication. When she returned to LA in 2006, she brought that creative energy role at Route 66 Productions, an entertainment marketing firm where she learned the foundations of production, marketing, and event strategy.
Since then, Ananda has built a multifaceted career across the entertainment industry, blending expertise in creative development, marketing, and PR. Her career encompasses styling, creative direction, producing, and operations at industry companies, giving her a unique ability to blend creative vision with strategic execution. Known for her sharp instincts, hands-on approach, and deep understanding of the entertainment landscape, she has collaborated with a range of high-profile clients, artists, and industry leaders to bring bold ideas and meaningful campaigns to life.
Our / Ethos
We believe in hands-on collaboration fueled by creativity, honesty, and genuine authenticity.